Attention – Speakers, Coaches, Consultants and Service Providers who want to add up to six figures to their business with their own events

Finally, I’m Revealing My Unique Marketing System
That Will Show You Exactly, Step-by-Step
How To Get The Butts In The Seats
Of Your Next Workshop or Seminar

Sorry, this program is no longer available in this format. Please check out my Butts in Seats Virtual Boot Camp at

Daphne Bousquet, CMP

Daphne Bousquet, CMP



From:Daphne Bousquet, CMP

Wednesday, 1:30pm

Dear Business Owner,

Do you wish you could share your message, live from the stage with a wider audience? An audience that is there just to see you, to learn from you and have you make a huge impact in their lives and businesses?

You know that live events, workshops and seminars are the way to boost your visibility, increase your credibility, get new clients and make raving fans out of current clients. Last but not least, you know that a live event can make a huge difference in your income level.

If you are a speaker, coach, consultant or service professional who has seen the power of your message, you probably have dreamed about it. You can feel the excitement in your stomach about the thought of being the star of your own event.

But there is always that nagging voice….

What if no one shows up to my workshop?

You know you have so much to share at your workshop or seminar. You just know that you can serve so many people and that they need what you are teaching.

You see, you have a gift. You are not only passionate about what you do, you are brilliant at it. You want to serve as many people as possible and preferably with that personal connection that you have with the audience when you are up on stage. It gives you this energy rush that you just don’t get over the phone.

When you present on a teleclass or webinar, you don’t see and hear the reaction of your audience. You think your message makes an impact, but you never really know until you get emails after the fact. Wouldn’t it be great to get that instant feedback? To be able to refine your message as you teach it?

But for that you need a room full of people.

And sure, you have used public speaking at other people’s events. And perhaps this has happened to you at one of your speaking gigs.

You arrive at your engagement ready to go. You are excited; butterflies are flittering away in your stomach. Because no matter how often you speak in front of a crowd, you still get a little nervous. We call that positive energy.

You do a survey of the room and you realize, there is not one person who fits your ideal client profile. Worse, you are speaking to a group full of retirees, when you target entrepreneurs. Poof! You see your potential back of room sales evaporate and the high hopes you had to fill your program are gone. And you wonder; what does it take to get a room full of my ideal prospects together?

But what if you could sell out your workshops and seminars?

Fill These Seats

Fill These Seats

What would it mean to your business if you could put the butts in the seats of your next event? And not just any butts. What if you could fill the room with your ideal clients?

You could really teach people everything you have always wanted to teach them. You could talk to a room full of your ideal customers, who would hang on every word, and pay you handsomely for the privilege.

You feel like a rock star when you deliver your workshop, because your attendees are clamoring for your knowledge and are excited to listen to you.

Your back of the room sales sky rocket, because, since you know your ideal audience’s pain points, you are offering follow up programs that are a no-brainer for your attendees to purchase.

And this is exactly what I will teach you in the brand new

How To Get The Butts In The Seats

Of Your Next Workshop Or Seminar System

Here is what the four part online course will teach you:

  • How to know if your workshop will sell before you spend a ton of time and money
  • Filling your room with the kind of people you will love to work with and that are eager to take you up on your offers
  • How to craft your marketing message to sell your workshop authentically and effortlessly
  • How to make it easy for your potential attendees to register. Remember, the easier you make it for your attendees to sign up, the more people you will have at your event.
  • How to get those “fence sitters” to commit to your event, NOW!
  • So much more….

But who are you and what qualifies you to teach this?

So glad you asked. In the past 20 years, I have generated literally hundreds of thousands of dollars, if not millions, for my employers and clients through the events I have planned. From large festivals for 100,000 people, to corporate events for 500 or workshops for 10-20, I have done it all.

I have seen what works and what doesn’t and have implemented creative strategies that increased the attendance of my events. I have earned my Certified Meeting Professional designation, signifying the experience and performance that comes with being among the top in my industry.

But speaking of being at the top, there’s more…

I also have experienced some of the greatest events in the world. As a springboard diver for the Netherlands, I was fortunate enough to compete in three Olympic Games, including the Olympics in Los Angeles, Seoul and Barcelona. When you are involved in events like that, you get an up close dose of the fabulous pageantry of the Opening and Closing Ceremonies and a peek behind the scenes that you don’t get as a spectator. You also you quickly get a sense of the differences in organizational styles and the mistakes that accompany them.

I have combined all my experiences in my unique

How To Get The Butts In The Seats
Of Your Next Workshop Or Seminar System

Each part of the course will build on the previous topic, so that by the end of the 4 modules, you will have my exact system that creates your marketing campaign and fills your workshops with the exact people that are eager to business with you.

The best part is that you can take this course at your leisure, at your computer or in your  favorite chair, whenever you have the time to devote to creating your workshop marketing plan.

I know you are busy, so getting a whole course at once can be overwhelming.  That is why each digital module will be available in 6-day increments, giving you enough time to digest the information and do the exercises.  This way you will be ready when the next module becomes available.

“I can plan my marketing so much more effectively!”

Your course gave me a structured way for me to go about marketing my workshops. I now know what to do and when to do it and that is exactly what I needed. I can plan my marketing so much more effectively. Thanks!

Kris Cavanaugh

Shift Inc

“A 40% increase in attendees!”

Chris Makell, Radiance MarketingThe simple to use tips and techniques Daphne gave me resulted in at least a 40% increase in attendees in my workshop! The “How to stop trading hours for dollars” workshop was more visible and awareness was greater than I could have achieved thanks to the guidance, support AND expertise that Daphne shares with her clients. Thank you, Daphne for helping to ensure the success of my workshop!

Chris Makell,

Marketing & Business Mentor – Radiance Marketing

A Real Eye Opener!


Karin Claessens

Karin Claessens

I highly recommend Daphne’s expertise and enthusiasm for helping you create successful events and workshops. Her “How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System” is a real eye opener, filled with useful tips and strategies!

Karin Claessens
Claessens Consulting

Here is a sampling of what you can expect in the telecourse

Module 1 – Filling Your Workshops And Seminars With Your Ideal Clients

  • How to know if your workshop will sell before you spend a boatload of time and money on venues, event planners and content
  • How to fill your room with the exact audience that resonates with your message. This is the key to taking your event from average to wildly profitable.
  • Where to go fishing for your ideal attendee
  • My simple formula for positioning your event so that it becomes a must-attend event

Module 2 – Crafting Your Magnetic Marketing Message So You Can Register Your Attendees With Ease

  • Step by step instructions for registering your attendees. Making it easy for them to sign up increases your enrollment and saves you precious time.
  • What you need to have in place before you can register anybody
  • How to leverage your sales conversation with your prospective attendees
  • How to register all your attendees online, even if you don’t have a website, shopping cart or merchant account.
  • The words to use to sell your workshop authentically and effortlessly

Module 3 – Using Timing And Promotions To Fill Up Your Event Early

  • When to start and when to stop your marketing campaign
  • How to convert “fence sitters” to actual attendees
  • How to entice your potential attendees to take action NOW
  • 10 promotional strategies to fill your workshop
  • The #1 strategy to combating the dreaded no-show rate

Module 4 – Putting the Pedal to the Metal: Boosting Your Event’s Visibility

  • The #1 place to start fishing for attendees and how to expand that pond into a huge lake
  • The secret to turning prospects into attendees
  • 20+ strategies to boost your visibility and drive people to your registration page
  • How to integrate your offline and online marketing for maximum exposure and results

You will also receive these bonuses

Bonus #1 – Digital Workbook

Each teleclass will have its own digital workbook. A place where you can take notes and refer to when you are trying to get the butts in the seats of your next workshop or seminar. Value $197

Bonus #2 – Winning Workshop Secrets: How To Grow Your Business With Live Events

Full access to my popular event expert series. During this 90-day program you will learn from Felicia Slattery, Michele PW, Adam Urbanski, Allison Babb Phillips and myself:

  • How to design and deliver your content
  • How to create sales materials that sell
  • How to package your expertise for multiple streams of event revenue
  • How to turn attendees into clients
  • How to find a venue without losing your shirt

Value $87

Bonus #3 – Workshop Strategy Success System

Many workshops fail because they lack a vision, an objective and a strategy. The Workshop Strategy Success System is an instantly downloadable 1 hour teleseminar, worksbook and templates that will guide you through a step by step process to develop these essential elements BEFORE you start planning your workshop. The Workshop Strategy Success System will teach you:

  • How to create a strategy once and use it over and over for a steady stream of clients and profit
  • The 4 step PLAN for your objective that lets you honestly evaluate the success for your event, so you can duplicate your profit explosion again and again
  • 5 revenue streams that will make your event a profit explosion, including the hidden revenue stream that will let you profit from the event long after your clients have gone home
  • 5 ways to add value to your events, so that your clients will turn into raving fans and come back year after year to continue purchasing your products and services
  • The next step in creating a workshop that sells you and your services!

Value $97

Bonus #4 – 3 Step Blueprint To Hosting Your Own Events

My easy to follow, 3 step blueprint to hosting your own live event eBook.

Value $47

That is over $400 worth in bonuses!

What would it be worth to you

  • If you could fill each and every workshop and seminar you hosted?
  • To have a room full of attendees who hang on your every word and are eager to work with you more?
  • To boost your credibility and your visibility in your industry, community and among your target market?
  • To feel like a rock star on stage?


If you add only 1 attendee to your multi day intensive boot camp, you will have made more than your money back.

If you enroll only 1 of your new raving fans into your 6 month program, you will have recouped more than your investment.

If you get only 1 referral from one of your attendees to your workshop, you will be ahead of the game.

And what are the chances of you just adding 1 attendee, enrolling just one new raving fan into your program, or getting only 1 referral? I would be shocked if you wouldn’t get tons more of each of those.


Of course this training comes with my personal guarantee.

If at any time before the third module you decide this course is not for you, I will refund you your money, no questions asked.


So are you ready to get those butts in the seats?

  • Yes Daphne, I am ready to get the butts in the seats of my next workshop or seminar!

I know I will get:

  • 4 high value, high impact class recordings that will get the butts in the seats of my next workshop or seminar
  • 4 digital workbooks with class notes, check lists and exercises to craft your marketing plan
  • Full access to the Winning Workshop Secrets Expert Series
  • Workshop Strategy Success System
  • 3 Step Blueprint To Hosting Your Own Events

Just imagine; you are up on a stage teaching and sharing your message with room a full of people that match your ideal client profile. You know what keeps them up at night, what their needs and their wants are, so you are in a perfect position to deliver the solution to them in a workshop and follow up programs.

The result? You share your brilliance, create raving fans, boost your visibility, and fatten your wallet. All in a day’s work.

It is yours for the taking. Just register now.

To Your Success,

Daphne Bousquet, CMP

PS. Filling up your workshop room is not only the most difficult, but also the most important part of your workshop or seminar. If you don’t have this part under control, you can lose your shirt. You’ll be saddled with bills instead of a fat bank account.

Investing in this system is a lot more affordable than trying to host an event without enough attendees. And a lot more fun!

Get the system today!

<h1>”I can plan my marketing so much more effectively!”</h1><blockquote><a href=””><img class=”alignleft size-thumbnail wp-image-425″ title=”KrisCavanaugh” src=”×150.jpg” alt=”” width=”150″ height=”150″ /></a>Your course gave me a structured way for me to go about marketing my workshops.  I now know <strong>what to do and when to do it</strong> and that is exactly what I needed.  I can plan my marketing so much more effectively.  Thanks!

Kris Cavanaugh

Shift Inc

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